Meet Our Team
We are united by the belief that technology should have a heart, a pulse that beats in sync with the needs and joys of the families we serve. Each day, we pour our genuine passion into the work we do, ensuring that every feature we craft, every service we provide, is filled with the understanding and warmth that our own families would deserve.
Our dedication goes beyond the desk – it’s in the heartfelt stories we hear, the smiles we witness, and the assurance we provide to those who worry for their loved ones. In the glow of a screen, we see families come together, laughter shared, and comfort given.
Paula Muller, Ph.D.
Founder & Chief Clinical Officer
Dave Duplay
Chairman & Chief Executive Officer
Peter Umekubo, MS MBA
Chief Operating Officer
A seasoned executive in the pharmaceutical, life sciences, and healthcare sector, Peter is renowned for his innovative Population Health, Disease Management, and digital health strategies. Currently serving as Chief Operating Officer at CareLink360™, he drives the delivery of essential healthcare tools to patients and caregivers. Additionally, Peter is a trusted advisor to global health non-profits, digital health companies, and health and wellness organizations. With 15+ years of experience spanning various healthcare industries, including pharmaceuticals, medical devices, and non-profits, Peter holds an M.S. in Biology from New York University and an MBA from the University of Colorado, Denver.
Vasileios M. Stoidis
Chief Technology Officer
Katrina Firlik, MD
Advisor
A former neurosurgeon who transitioned into the digital health industry. She is the co-founder and Chief Medical Officer of HealthPrize Technologies, a company focused on enhancing medication adherence and health outcomes through a blend of education, behavioral science, and incentives. Prior to her entrepreneurial venture, Katrina practiced as a neurosurgeon at Greenwich Hospital and served on the clinical faculty at Yale University School of Medicine. She is also an author, with her book “Another Day in the Frontal Lobe: A Brain Surgeon Exposes Life on the Inside,” published by Random House, to her name.
Lisa Gans, JD
Advisor
Lisa Gans is a versatile and accomplished leader with a distinguished career spanning climate finance, international development, law, human rights, change management, and innovation strategy. She has consistently demonstrated her expertise and passion for tackling complex challenges and driving positive change. Her dedication to social justice and sustainability is evident in her work with organizations like International Medical Corps and USAID’s Climate Finance for Development Accelerator. Lisa is a true catalyst for progress, inspiring others to embrace innovation and create a more equitable and sustainable future. She holds a B.A. from Harvard University and a J.D. from Columbia Law School. She is a former term member of the U.S. Council on Foreign Relations and a contributor to the Huffington Post.
Lisa Morris
Advisor
Expert in Entrepreneurship, Philanthropy, and Investment. Founder of the travel company Road Concierge, which was acquired by the global travel agency ALTOUR. Lisa actively invests in and advises various startups, particularly in the health and wellness sector. She is an Activator with Coralus, an EIR with the NYSERDA program, and an EarthShot Prize nominator. She has held senior roles with several nonprofit organizations including the Epic Foundation, Mary Tyler Moore Foundation, AKS Family Foundation and as the Director of Philanthropic Services for FORCE Family Office. She sits on the Board of Vital Options International and the WiTT Fund Advisory council. She currently serves as Managing Director of AKS Family Partners LP.
Paolo Narciso, Ph.D.
Advisor
Bart Oates, JD
Advisor
As a former center in the USFL and NFL with the New York Giants and San Francisco 49ers, Bart was selected and played in five Pro Bowls and was recognized as one of the most durable and reliable NFL players of his day with three Super Bowl championships to his name. In spite of the extremely physical nature of football, Bart never missed a game in his 14 seasons playing professional football. In his off seasons during his time in the NFL, Bart also attended law classes and graduated with honors from Seton Hall Law School.
In addition to his current positions, Bart maintains an active role in his community and his Church, including former Chairman of the New Jersey Hall of Fame, and member of the Boy Scouts of America. He was also a Board member of the NY/NJ Super Bowl Host Committee, Super Bowl 50 and served as the Bishop (lay pastor) of the Morristown NJ congregation for the Church of Jesus Christ of Latter Day Saints. He and his wife, Michelle reside in Harding Township NJ and have three children and five grandchildren.
Michelle Oates
Advisor
Michelle has spent 40 years building the “Hope for Children Research Foundation”, supporting Pediatric Neuro and Cancer Research at Columbia University, New York City Laboratory (Colleen Giblin Research Laboratory) which opened in 1985. She is currently the President of the Board of Trustees and Board of Advisors, networking with corporations, professional athletes, teams, media and philanthropists to progress the mission.
Michelle is past President of the Board of the Academy of Music Symphony Orchestra in New York, promoting live classical music. Co-Founder of a Professional Athletes wives organization supporting Pediatric cancer patients, and former President of a diagnostic blood laboratory in New Jersey, encouraging health and wellbeing through scientific data.
She is currently CEO of an Intellectual Properties company that creates licenses for Luxury Brands. With years of experience teaching healing Yoga and multi-denominational faith-based classes to children, youth and adults, she sees the value of Body-Mind-Spirit principles in promoting optimal health. Michelle is also the ‘Compassionate Service’ leader in her Faith.
Matthew T. Riccio, MA, MPhil, Ph.D.
Advisor
A former National Science Foundation (NSF) research fellow and faculty member at both New York and Columbia University, Matt specializes in both passive and behavioral measurement/data capture as well as the applied use of LLMs, ML, AI and advanced analytics for actionable insights and recommendations.
Matt’s areas of expertise include experimental design and research management; collecting and working with qualitative and quantitative data; using intensive and longitudinal research methods; aggregating, transforming and visualizing data; advanced statistical analyses and modeling; and delivering data-driven actionable insights, recommendations, and interventions.
His work has been published in Social and Personality Psychology Compass, Personality and Social Psychology Bulletin, European Health Psychologist, International Journal of Psychology, European Health Psychologist, Motivation and Emotion, Annals of Behavioral Medicine, Social and Personality Psychology Compass, and more. His work has also received extensive representative media coverage in Yahoo! Health, Daily Mail, Cosmopolitan, Refinery 29, MSN, Men’s Health, Women’s Health, SELF Magazine, Huffington Post, and TEDxNewYork, among others.
Jordan Strohl
Advisor
Michael Weinstein
Advisor
Michael is a seasoned entrepreneur and marketing leader credited with generating billions in sales and driving revenue growth for businesses from startups to Fortune 500 companies.
He played a pivotal role in the marketing success of iconic products like the Snuggie and ShamWow, and co-founded the viral hit Shittens, the mitten-shaped wet wipe sensation.
Prior to that, Michael was the CEO and founder of software development firm, Primary Systems, Inc. who worked with companies including Snapple, Lucent, International Paper, and Kimberly-Clark. Michael was featured in the infomercial “As Seen On TV: The American Dream” and has collaborated with celebrities such as Kevin Hart, Demi Lovato, Lori Greiner, and Daisy Fuentes.
He holds a bachelor’s degree in Computer Science and a master’s in Business Management, and frequently speaks on topics including Invention Licensing, Direct Marketing, and Omnichannel Advertising. Additionally, Michael is a professional pianist, having performed and recorded with renowned musicians worldwide, and is also an accomplished mixed martial artist.
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